Amber Collins

Amber joined Australia Post as CMO in 2019 where she is focussed on brand development, new revenue opportunities and community engagement. Since joining, Amber and her team have built the most successful Small Business campaign in the company’s history, launched Australia Post Home and Car Insurance, created three new community partner programs and won Cubery’s most effective Christmas campaign two years running. Amber started her career at Saatchi & Saatchi London working on FMCG such as Schweppes and Carlsberg-Tetley before joining Lowe Howard-Spink as the Board Director managing Tesco. During this period Tesco won both Advertiser of the Year and an IPA Effectiveness award. Over the next five years Amber worked for Interbrand in London and the USA focussing on retail brand development. Returning to Australia, she joined Coles in multiple management roles over 7 years. As General Manager of Housebrand she relaunched own label leading to the greatest penetration gains over the decade. Other General Manager roles in Brand Management and Media included responsibility for digital partnerships such as Taste, the rise of the Coles magazine to be the most read publication in Australia, launching the Coles and flybuys apps and developing some of Australia’s most well-known advertising platforms, media Integrations and sponsorships. Amber is passionate about providing healthy food for all Australians and is on the board of Foodbank Vic.