Jens is an experienced digital leader and entrepreneur with a global track record for growth by driving digital transformation, structural turnarounds, platform economy and strategy across a range of businesses and industries. Prior to being appointed Managing Director and CEO of WPP AUNZ, Jens was Chief Digital Officer and Senior Vice President Digital Strategy at BMW Group, headquartered in Munich, where he defined and implemented the global digital transformation program that reshaped the BMW Group from an auto manufacturer into a data-driven, mobility tech company. Jens has held a range of senior executive positions with global companies, including Global CEO, Digital Marketing at Arvato AG (part of the Bertelsmann Group), Global Innovation Manager for the BMW Group and Global Brand Manager for MINI and several roles with Google where he was Director of Branding for Automotive, Retail, FMCG and Health Care as well as International Industry Leader Automotive. His start-up experience, as well as his business-, product- and tech-know-how includes roles at Mondelez, Colgate Palmolive and Schwarzkopf & Henkel. Jens holds advisory and board seats with the international digital and e-commerce start-up Azoya, Nunatak Transformation Strategy Consulting, Advertising Council Australia and Design AI.