Lucille McCart is the APAC Communications Director at Bumble, the dating and networking app where women make the first move.
Starting out in public relations, she quickly rose through the ranks taking the lead on some of Australia’s biggest brands, including the likes of Westpac, Mumm Champagne, Neutrogena, Aveeno, Virgin Australia and Specsavers.
It was during her time in agencies that she also worked with Bumble and was part of the early launch phase of the women-first social networking platform from 2017.
After developing a genuine love for the purpose-led brand, Lucille moved across to Bumble in a full-time in-house role in 2019. Taking on the position of Senior Marketing Manager, she was the driving force behind the brand’s partnership and marketing strategy. Nine months in, she was promoted to the role of Country Lead, was then again promoted to APAC Communications Director in February 2021. Lucille now leads the communications strategy for Bumble across Australia, New Zealand, India, and emerging markets in Asia Pacific.
In the four years that Lucille has been working with Bumble, it has gone from a tech start-up to a mainstream brand with a cult following that empowers women to make the first move.
Lucille is fiercely smart, strategic and has a reputation for her invaluable leadership style and genuine passion for meaningful and innovative work.