CEO of Foxtel Media, Mark Frain, has a simple philosophy for business: work hard, execute well and be present. All of which needs to be delivered at the speed of business, an unrelenting requirement.
Throughout his career Mark has been a driving force behind the redefinition of the television advertising model, overseeing the rollout of Foxtel Media’s market-leading trading platform LandMark and the world’s first integrated programmatic private marketplace for TV. Mark has also been a leading voice advocating for the shift from a traditional television spend to an ‘all video’ media buy taking the battle to the major global players. In his mind, it is about creating the video solution of the future.
His journey to the top of the advertising world began in sports journalism following a golf scholarship to Leeds University. Starting off as a junior reporter at Golf World and Total Sports, Mark quickly made the jump into media and advertising strategy. After heading to Australia from London, Mark was initially working in media consultancy in Sydney before he set his sights on joining Foxtel Media.
Mark describes the defining theme of his career with Foxtel Media as the ability to see things differently, and do things differently but always with a customer-first mindset. His first role at Foxtel Media involved leading integration for smaller channels and then onto larger groups like FOX8 and selling major sponsorships like Australia’s Next Top Model.
After pioneering new forms of multi-platform integration for several years he was promoted to Sydney Sales Director in 2010. He was then appointed National Sales & Marketing Director in 2011 taking on responsibility for sales and revenue growth across all MCN divisions: TV, Digital, Mobile and Sport. He later became Chief Marketing and Sales Officer, before being CEO of Foxtel Media in July 2018.