Maurice Riley

Maurice is the Chief Data Officer at Digitas for Australia and New Zealand. Each day he works to deliver better connections between brands and people through data-fueled creativity and data & technology solutions for a broad set of clients including Tourism Australia, Arnott’s, Westpac and Maccas. In fact, he has been working towards realising the promises of 1-to-1 marketing before 1-to-1 marketing was cool.

He started his career in New York at Nielsen where he launched the first US household-level consumer segmentation and created PRIZM-TV, a segmentation system based on TV viewing behaviors and lifestyles. Maurice has been named President of the Creative Data Cannes Jury 2021.