As the Executive Creative Director and Chief Executive Officer of Semi Permanent, the company he co-founded in 2002, Murray Bell is one of the world’s leading creative thinkers, recognised for constantly pushing the boundaries of live experience.
Through an innate curiosity and desire to explore, Bell’s aim and record of success is in creating end-to-end experiences that seamlessly merge business objectives with innovative creative solutions. The resultant projects — including Semi Permanent festivals around the globe, as well as print and digital publishing, video production, experiential retail activations, public and private event programming and curatorial-led exhibitions — are recognised for their unique approach to strategy, process and, above all, output.
Recently, Bell lead concept, design and curation of a sports and creativity festival for the Tokyo 2020 Olympic Games, bringing together athletes Carl Lewis, Carli Lloyd, Kolohe Andino and Shaun White with creative talent Willo Perron, Viktoria Modesta and Chris Burkard for an digital experience that reached some 2.8 million unique online viewers, accruing 168 million viewing minutes. For Google, Bell has been integral in developing Rare, a global diversity and inclusion program, which has included curation, production and art direction across mentorship, publications, workshops and talks.
In 2021, Semi Permanent announced a strategic partnership with digital and print media powerhouse Highsnobiety. This joint venture was designed to unify Highsnobiety’s highly engaged digital audience and network of luxury partner brands with Semi Permanent’s extensive creative network and extensive experience in immersive event direction and production, together creating bespoke omni-channel experiences. The partnership will officially launch in May 2021 with A Semi Permanent Hotel presented by Highsnobiety, a two-day takeover of Sydney’s Paramount House comprising a series of art-led talks, performances, exhibitions, installations and screenings featuring Flume, Gia Coppola, Jonathan Zawada, Joji, and more, and will push the boundaries of what a hybrid exhibition-brand activation-event might look like in the future.
Throughout his career, Bell has worked collaboratively with industry-leading brands including Apple, NIKE, Google, the International Olympic Committee, RIMOWA, the Abu Dhabi Department of Culture & Tourism, Polestar, Highsnobiety, Qantas, Dropbox, Dentsu, National Geographic, Lexus, Volkswagen, Sea Shepherd, Levi’s and WIRED. He’s been recognised with a Gold Pencil at the Spike Awards, and has served as an AICP Post Awards judge for Type Design and Title Animation.