Rob Dougan

Rob Dougan

Strategy and Research is tasked with setting the organisation’s objectives, devising strategies to help achieve them, and ensuring that Tourism Australia and the tourism industry have the right data to make those decisions and understand their impacts.

Before Rob joined Tourism Australia he was the Head of Strategy at Clemenger working on a range of brands including Tourism Australia for six years. Rob penned Tourism Australia’s brand vision in 2013 and led the strategy on the Restaurant Australia, Aquatic and Coastal, Undiscover, and Aussie News Today campaigns. In his 15 year career in advertising Rob has worked across a large range businesses including several travel brands such as easyJet, Helloworld, Virgin, Qantas and Tourism Tasmania.