Susan Coghill

As Tourism Australia’s Chief Marketing Officer, Susan is responsible for driving the organisation’s global marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace.

Having joined Tourism Australia in 2017, Susan lead the creative development for campaigns such as ‘Dundee’ and ‘Undiscover Australia’. Susan was promoted to the role of Chief Marketing Officer in May 2019 to lead the global marketing team in creating and developing brand assets for innovative campaigns such as ‘Matesong’ with Kylie Minogue and the domestic ‘Holiday Here This Year’ campaign.

Before devoting her time to the travel and tourism industry, Susan helped change the face of many blue-chip brands during her 20-year-long career as a marketer. Working in an agency environment, Susan gained a wealth of experience with high profile clients such as Qantas, News Corp and Westpac. She was also one of the handful of people lucky enough to have worked on the single most referenced campaign in the industry ‘Think different’ by Apple.

Susan’s extensive creative agency experience has seen her develop successful brands that enable businesses to not only excel, but also help to shape their culture from the inside. Her switch to working in a client-side role has funded her passion to drive results from the inside and continue to build Australia’s tourism brand internationally.