Toby Boon

Nine is Australia’s Media Company, and Powered is Nine’s marketing solutions division, working with brands to realise big ideas, that deliver real, measurable results.

As Director of Powered’s Strategy, Insights & Effectiveness team, Toby brings together creative thinking, audience insight and effectiveness to deliver innovative solutions for clients across Nine’s TV, digital, print and radio platforms.

Toby’s career spans more than 15 years in media, strategy and channel planning across Nine, Fairfax, Havas and AIA Worldwide in Sydney, Melbourne and London.