CAIRNS EXTRA

Monday 12 May

Microsoft Advertising's Agency Dinner

Date: Monday 12 May
Time: 6.00 pm – 9.00 pm
Location: Ochre

Sponsored by

Join the Microsoft Advertising leadership team and agency leaders for a unique, locally sourced dinner overlooking Cairns harbour.

Cairns Crocodiles Awards Jury Dinner

Date: Monday 12 May
Time: 6.00 pm – 9.00 pm

 

This dinner is an exclusive thank you to the esteemed panel of Cairns Crocodiles Awards jury members.

Tuesday 13 May

Breakfast with VIOOH: How Programmatic DOOH is supercharging campaigns in Australia

Date: Tuesday 13 May
Time: 8.00 am – 10.00 am
Location: Cairns Convention Centre

Sponsored by

Programmatic DOOH is evolving rapidly as advertiser demand for premium, addressable and measurable media solutions continues to grow. Join VIOOH for breakfast as they explore what’s driving the growth of programmatic DOOH and what innovations are in store for the future. Hear from our panel of industry experts (Vodafone, Starcom, Yahoo) as they share their experiences on how they leverage this emerging channel to deliver more impactful and personalised campaigns to reach further than ever before.

Quantcast Presents: Hype vs. Reality: Debating the Media Buzz

Date: Tuesday 13 May​
Time: 12.30 pm – 1.45 pm
Location: Cairns Convention Centre

Sponsored by

Join Quantcast for a dynamic lunch panel on day one at Cairns Crocodiles to explore the hype versus reality of CTV's media spend dominance, AI's impact on creative teams, and media consolidation's effect on content diversity, featuring insights from senior industry leaders

ESPN’s Halftime Happy Hour

Date: Tuesday 13 May​
Time: 4.40 pm – 6.00 pm
Location: Hemingway’s Brewery

Sponsored by

After a long day at conference, join ESPN for drinks at the legendary Hemingway's Brewery!

Pinterest's Welcome Party Powered by Ministry of Sound

Date: Tuesday 13 May
Time: 6.00 pm – 11.00 pm
Location: Shuttle buses from Hemingway’s

Sponsored by

Pinterest's Welcome Party is the stuff of legends, and with Ministry of Sound headlining this year, it's set to be an unmissable night of epic vibes and unforgettable beats!

Wednesday 14 May​

Boomtown’s CMO Breakfast

Date: Wednesday 14 May​
Time: 8.00 am – 9.45 am
Location: Crystalbrook Flynn

Sponsored by

Boomtown is hosting senior brand marketers to an exclusive breakfast in Cairns, featuring Bernard Salt AM. Network over great food and insightful discussions.

Criteo's VIP Retail Media Luncheon

Delivering next-gen advertising with Retail Media

Date: Wednesday 14 May
Time: 12.30 pm – 1.45 pm
Location: Cairns Convention Centre

Sponsored by

Serving up tips for retail media activation success

How are brands and advertisers creating successful Retail Media strategies?

Join us on Wednesday, May 14th at 12:30pm for an exclusive luncheon featuring a meet-and-mingle session where you can enjoy food, insights, and retail media best practices. This event will help advertisers and agencies reach new consumers, maintain visibility and relevance at every stage of the shopping journey, while driving incremental growth.

Don't miss out on our insightful panel that will discuss the essential components for crafting a winning retail media strategy, and provide actionable insights on how to select the right resources, prioritize KPIs, and measure effectiveness beyond ROAS. Whether you’re just starting or looking to refine your approach, this session will provide the roadmap to building a retail media strategy that drives growth and keeps you ahead of the competition. We'll be hearing from:

Panelists:
Brittany Connor (Digital Manager - Coca Cola, Europacific Partners)
Marc Lomas (MD Commerce - Group M)
Mariano Favia (Head of eCommerce - Brown Foreman)
Martyn Raab (General Manager Retail Media - MixIn by Endeavour)
Matthew McGinley (Senior Client Partner, CPG – Uber)

Moderator:
Lela Richmond-Johnson (Agency Sales Lead – Criteo)

ESPN’s Halftime Happy Hour !

Date: Wednesday 14 May​
Time: 4.40 pm – 6.00 pm
Location: Hemingway’s Brewery

Sponsored by

Drafts & Dunks, Cold Ones & Clutch Shots —because the best halftime show is one with a drink in hand! 🍺🔥🏀🏈

Rock the casbah with Microsoft Advertising

Date: Wednesday 14 May
Time: 6.00 pm – 9.00 pm
Location: Rocco’s at Crystalbrook Riley

Sponsored by

The hits keep coming on Day 2 with a cocktail party at Rocco hosted by the Microsoft Advertising crew. Get excited for epic views and epic grooves!

Gridlock to growth: overcoming decision paralysis with generative AI

Date: Wednesday 14 May​
Time: 6.00 pm – 9.00 pm
Location: Hemingway’s Brewery

Sponsored by


Why are marketing investment decisions still so hard? An abundance of data should make decision making easier, but when every query comes with a time and resource tax, making data lead decisions can still seem out of reach.

Join Mutinex CEO and Co-Founder Henry Innis, alongside Marketing Scientist Nicky Barton for dinner and a deep dive into exclusive real-world data that shows how brands are using generative AI to drastically reduce the cost of asking questions and making better decisions.

Realize: delivering performance outcomes at scale beyond search and social.

Date: Wednesday 14 May​
Time: 6.00 pm – 9.00 pm
Location: Salt House

Sponsored by

Realize is the only independent performance platform that goes beyond search and social media and delivers outcomes at scale for advertisers, leveraging Taboola’s unique supply, first party data and AI technology.

Thursday 15 May​

Keep Talking: A Morning Walk with Ian Perrin

Date: Thursday 15 May​
Time: 8.30 am – 9.30 am
Location: Depart from in front of the Reef Eye Ferris Wheel on The Esplanade and return to Cairns Conference Centre ready for day three kick-off

Start your day with purpose. Inspired by Managing Partner of Speed Ian Perrin's advocacy for open conversations around mental health, this walk offers a chance to connect, reflect and talk in a relaxed setting before the conference kicks off. Whether you want to share, listen, or simply walk in solidarity, this casual stroll (business attire suitable!) is about connection, awareness and keeping the conversation going.

Cairns Hatchlings presented by Yahoo Awards Ceremony

Date: Thursday 15 May​
Time: 4.00 pm – 4.45 pm
Location: Cairns Convention Centre

Sponsored by

The Inaugural Cairns Hatchlings winners, Presented by Yahoo!, will be revealed! Celebrate the emerging leaders around the Asia-Pacific region.

Cairns Crocodiles Awards Ceremony

Date: Thursday 15 May​
Time: 4.45 pm – 6.00 pm
Location: Cairns Convention Centre

Join us in honouring the artists, innovators and strategists who have redefined the boundaries of creative excellence and effectiveness in the APAC market.

Cairns Crocodiles Closing Party

Date: Thursday 15 May​
Time: 5.30 pm – late
Location: Mexicairns

Join us to wrap up the industry's most exciting and inspiring week. Expect a night full of non-stop dancing, tropical beverages, tasty snacks and unique activations.