16-18 May 2022 | Cairns
Plan your day

2022 Schedule .

With a range of keynotes, industry panel discussions and Q&As, plus plenty of opportunities to network.
Monday 16 May

Day 1 .

8.00 - 11.00am

Morning Sessions

8.00 - 8.45am

Registration – City Terrace

Grab your lanyard and a coffee. Meet your fellow festival attendees and check out all the activations.

8.50 - 9.00am

Open and Welcome – Plenary B/ Cannes

MC – Chris Taylor

Melinda Petrunoff – Country Manager Australia and New Zealand, Pinterest

9.00 - 9.45am

Fireside Chat – Plenary B/ Cannes

Presented by

 

Ash Barty – Former Women’s World Number 1 Tennis Player

Moderated by

Melinda Petrunoff – Country Manager Australia and New Zealand, Pinterest

9.45 - 10.20am

Keynote speaker – Plenary B/ Cannes

Mark Bouris – Executive Chairman, Yellow Brick Road

10.20 - 11.00am

Keynote – Plenary B/ Cannes

The Role of Sport in Shaping Culture and Behaviour

Join in the Seven West Media conversation, as we delve into The Role of Sport in Shaping Culture and Behaviour. Hosted by 7NEWS Sport Queensland reporter, Nathan Spurling with special guest speaker, and true blue Aussie Paralympic legend, Grant ‘Scooter’ Patterson.

He may be short-in-height, but what he lacks vertically, he exceeds in personality. Guests will be thoroughly entertained with Scooter’s wicked and self-deprecating sense of humour as he takes delegates on a journey of his life. From living with his rare disability, Diastrophic Dysplasia, to working harder than others to propel him to the global stage for the Paralympic Games Tokyo 2020, and why brands should consider a more diverse approach in their future marketing campaigns. Scooter isn’t just a world class athlete, he is the voice of change in a fast-evolving world.

 

Presented by

Grant Patterson, Paralympian

Moderated by

Nathan Spurling, Sports presenter, Seven News

11.00 - 11.30am

Keynote speaker – Plenary B/ Cannes

Double Shot – The Future Of Health Communication

Dr Nick Coatsworth – Strategic Health Leader

11.30 - 12.00pm

Panel Discussion – Plenary B/ Cannes

Data Driven Creativity

Data driven creativity? Great creative is still the best predictor of campaign success; but the traditional siloed marketing department with its creative and data divisions is not going to deliver on your customers expectations. Creativity does not stop when measurement and metrics begin (and vice versa).

Today, brands and agencies have access to richer customer data than ever before, enabling them to customise all stages of their creative process – from planning and production to execution. Join Adobe and their panel of experts to hear how creativity and data interplay across the entire process and find out how leading brands are thinking about Data-Driven Creativity.

 

Presented by

Lindsay Rogers – Co-founder and Managing Director, Chello
Shannon Crowe – Creative Director, Thinkerbell
Brent Smart – Chief Marketing Officer, IAG

Moderated by

Sheerien Salindera – APAC Digital Strategy Lead, Adobe

12.00 - 1.00pm

Lunch — City Terrace

Enjoy a light lunch at the conference or head off to check out the many gourmet lunch offerings on the waterfront.

1.00 - 4.00pm

Stream 1 - Plenary B/ Cannes

1.00 - 1.30pm

Session 1

Shift | A Marketing Rethink

As technology continues to disrupt the marketing landscape, it will be critical for businesses to plan ahead for the new roles and capabilities that will emerge.

Join PHD Australia’s National Head of Strategy, Mitchell Long, for a glimpse into themes from PHD’s latest publication, Shift: A Marketing Rethink.

In conversation with Google Product Marketing Manager Freya Harvey and Fitness Lifestyle Group Head of Digital & Media Amie Lever, the panel will uncover key marketing roles expected to emerge towards 2030 and the implications they will hold for the industry.

Presented by

Freya Harvey – Product Marketing Manager, Google
Amie Lever – Head of Digital and Media, Fitness & Lifestyle Group
Emily Murren – Director, Consumer Marketing, Domain

Moderated by

Mitchell Long – Head of Strategy, PHD Australia

1.30 - 2.00pm

Session 2

Dishing the dirt on the pitch

You can have the grooviest reception in adland but it means nought if your pitch play is coming up zilch. Two of the most seasoned pitch maestros in Australia will extol their years of knowledge as they navigate the art of the pitch, procurement and top tips to ensure you’re a winner.

Greg Graham — Founder, The Nest Consultancy

Graham Webster – CEO, Enthdegree

Jen Davidson – Managing Partner, Tumbleturn Media

Moderated by

Mary Madigan – Journalist, B&T

2.00 - 2.30pm

Session 3

A Fireside Chat with Salesforce: Building Brand and a Better World

Calls for greater social responsibility from brands are nothing new for marketers, but in 2022 the demand for immediate action is deafening. The global pandemic – in addition to major political, social and environmental crises – has further accelerated the quest for value alignment, resulting in consumers, businesses and employees who are more purpose driven than ever before.
Salesforce is an example of a brand leading with purpose. It has spent millions to close gender and racial pay gaps and taken frontline stands on issues impacting the LGBTQI+ community. They have fully committed to addressing global issues such as climate change by not only taking action, but also inspiring individuals and companies to act.
Join Salesforce’s Trina Ng for a fireside with LinkedIn about how they are using the full power of Salesforce to build a better future, and why it is important for brands to step up and be catalysts for change now more than ever.

 

Presented by

Trina Ng – Senior Director, Asia Pacific Marketing, Salesforce
Sarah Tucker – Head of Marketing APAC, LinkedIn Marketing Solutions

1.00 - 4.00 pm

Stream 2 - Plenary C/ Cairns

1.00 - 1.30pm

Session 1

Gaming Marketing leads the Attention Economy 

The global gaming audience is 3Bn people, in Australia almost 75% of our 16-64 year old internet users are part of the gaming audience, averaging 83 minutes per day. It is time for brand in ANZ to realise the power of marketing to the gaming audience and dedicating a channel strategy across the gaming ecosystem, from media and influencers to NFT’s and the metaverse and everything in between!

Presented by

Brad Manuel — Co-Founder & CEO, Livewire

Olivia Sykes – Marketing Manager, ANZ, Uber Eats
Simon Cahill – SVP Commercial, Audience & Media, Warner Music Group

Moderated by

Meredith Besseling — Art Director, TBWA Sydney
1.30 - 2.00pm

Session 2

Fad or future: how marketers can unlock the next wave of technology

Every marketer knows that the industry is in the midst of digital transformation, but that hasn’t stopped the next wave of technology from coming through. Things like Synthetic Humans, Zero Party Data, AI, Hyper Personalisation, Bitcoin and Carbon Sequestration might sound far away, but there is every chance they will play a big role for marketers over the next five years.

Ruth Haffenden – Managing Partner, The Works
Yasmin Sanders – Australia Managing Director, Samba TV
Rémi Lafon, Managing Director – ANZ, Teads
Stephanie Famolaro, Senior Director, Business Development, ANZ, theTradeDesk

Moderated by

Karen Halligan — Practice Leader Media Advisory, KPMG

2.00 - 2.30pm

Session 3

Populist & personal: How brands thrive in the platform world

We live in a world run by platforms – marketplace businesses like Google, Disney and AirBnB that trade in commerce, attention and creativity, learning about people from the attention that they share and renting that insight and access to brands. These organisations have risen to dominate creative and effectiveness awards globally by being simultaneously populist & personal – pairing global scale with individualised experience. 

So how can brands thrive in this platform dominated world? Through campaigns that are simultaneously populist & personal.

Discover the best examples from traditional and digitally-native brands around the world, how Tourism Australia is leveraging populist & personal marketing to inspire the world to visit our shores and how your brand can do the same to drive better marketing outcomes.

Presented by

Paul Bailey – General Manager, Digital, Technology and Data, Tourism Australia

Stephen Kyefulumya – General Manager, Media Growth & Innovation, CarSales.com.au

Moderated by

Simon Brock – Executive Creative Director, Digitas

Plenary B - Cannes

2.30 - 3.00pm

Session 4

Mike and Michael On the Future of Media.

Michael Miller, Executive Chairman, News Corp Australia

Mike Sneesby, Chief Executive, Nine

Moderated by

Rose Herceg, President, Australia and New Zealand, WPP

Stream 1 - Plenary B/ Cannes

3.00 - 3.30pm

Session 5

MOOD Tea Panel

Ellie Rogers – Agency Director, ANZ, Meta
Michael Stephenson — Chief Sales Officer, Nine

Sue Squillace – CEO, dentsu media ANZ
Max Rapley – Senior Creative, The Monkeys

Moderated by

Chris Freel – Chief Executive Officer, UnLtd

3.30 - 4.00pm

Session 6

The Cyclical Power of Strong Creative

Strong creative does more than just capture consumers’ attention. It also elevates marketing KPIs and boosts publishers’ monetisation opportunities – enhancing the advertising ecosystem at every turn, particularly in the programmatic space. Too often, though, creative is an afterthought for programmatic advertisers rather than the focal point of their strategy. (And, worse yet, crafting multiple ads – tailored to unique audiences – can be time-consuming and costly.)

That’s why we’re flipping the script.

In this panel discussion, hear from leaders across the ad ecosystem (e.g. marketers, platforms, and publishers) about why creative should be at the forefront of your marketing strategy, and how to craft captivating, differentiated creative that’s sure to perform.

 

Presented by

Fiona Bateman – Head of Brand, Menulog

Gai Le Roy – CEO, IAB Australia
Rod Prosser – Chief Sales Officer, Paramount
David Haddad – Managing Director AU/NZ, Unruly

Moderated by

Dave Hovenden – Editor-in-Chief, B&T

Stream 2 - Plenary C/ Cairns

3.00 - 3.30pm

Session 5

Mind the gap: How to bridge the talent crunch and digital skills gap impacting business performance

The panel will discuss some of the key results from this years, 2022 Marketing State of Play survey, recently conducted by Arktic Fox alongside Michael Page. With 70% of respondents made up of CMOs and Heads of Marketing of some of Australia’s largest brands, these results are a fascinating insight into the challenges that exist and lay ahead for marketers and the media industry in Australia.

Presented by

Teresa Sperti – Founder & Director, Arktic Fox
Jonathan Henshaw – Head of Product & Innovation, Ryvalmedia
Eve Ireland – Head of Digital Marketing, Coles

Moderated by

Marcus Betschel – General Manager, Ryvalmedia

3.30 - 4.00pm

Session 6

Unlocking Good Growth in the Era of Transformation.

We are an incredibly influential industry, our communications, messaging, and intention reach millions of people daily. In a world that has had its belief systems fundamentally changed over the past few years, how we show up in advertising and how we intentionally manage our investment is critically important. Now more so than ever our customers, stakeholders and society in general expects more from us an industry.

Growth is critical for brands. To ensure future growth we need to take a positive and intentional approach to everything we do. We will discuss what areas this impacts, why this is so important to brands, and what we can act on now to setup for success.

Presented by

Faycal Ben Abdellaziz – Head of Group Brand, NAB
Andrew Waddel – General Manager, Australia, Tourism New Zealand
Christian Solomon – Managing Director, Mindshare
Catherine Rushton – Chief Strategy Officer, Mindshare

Moderated by

Rose Herceg – President, Australia and New Zealand, WPP

4.00pm - late

Wrap for the Day

4.00 - 5.30pm

Break and free time — Happy Hour at Hemingways Brewery

Presented by

Enjoy a refreshing beverage before we head off to the welcome party.

5.30pm

Shuttle pick up to Yorkeys Knob Cane Farm

6.30pm - late

Pinterest’s Cannes in Cairns Welcome Party!

Presented by

Welcome Party for all attendees

Tuesday 17 May

Day 2 .

9.00 - 11.30am

Stream 1 - Plenary B/ Cannes

9.00 - 9.30 am

Session 7

The Importance of an Insights-Led Content Strategy

The content strategy of many brands has traditionally been based on gut feeling – intuition on what will appeal to customers.  However, with the proliferation of data, insights play an important role in developing not content for newsrooms but effective brand content, from creative development and customer targeting to content placement.  Join News Corp Australia’s Pippa Leary, Managing Director of Client Product, and Suzie Cardwell, General Manager of Client Product and Strategy as they discuss how brands can enhance their content strategy through data-driven insights and the brands that are doing this successfully.

Presented by

Pippa Leary – Managing Director, Client Product, News Corp Australia
Suzie Cardwell – General Manager Client Product & Strategy, News Corp Australia

Moderated by

Dave Hovenden – Editor-in-Chief, B&T

9.30 - 10.00am

Session 8: Panel

Media Investment – follow the money

How has the media landscape transformed in the last 12 months, and where will the money go in the next 12 months?

Presented by

Kristiaan Kroon — CIO, Omnicom Media Group
Philippa Noilea-Tani – Chief Investment Officer, Wavemaker
Pia Coyle – Managing Partner, Avenue C

Moderated by

Janette Higginson — Head of Buyer Development APAC, Index Exchange

10.00 - 10.30am

Session 9

Live feed of ‘You Can’t Ask That Q&A!’

10.30 - 11.00am

Session 10

Between Doubt and Belief.

In this talk Beth explores a topic we’re all familiar with – self-belief. She charts her journey with creativity through the lens of neurodiversity and Jurassic Park. 

Presented by

 

Beth O’Brien – Head of Innovation, The Monkeys

11.00 - 11.30am

Session 11

Cultural Conversation: The Revolution will be Advertised

With Australians looking ever closer at how brands behave and what they believe in, we are increasingly aware of the role of businesses in society and their ability to influence cultural and societal change. 

New research from Nine, in partnership with FiftyFive5, explores the influence brands have as champions for change and whether taking a stand can be as good for profits as it is for society.

Presented by

Toby Boon — Director of Strategy, Nine

9.00 - 11.30am

Stream 2 - Plenary C/ Cairns

9.00 - 9.30 am

Session 7

Tech And Creativity – A Match Made In Heaven
Why you should care about ad tech infrastructure

As the world continues to embrace video streaming, and advertisers channel more budgets into BVOD, ad tech has an important role to play in seeing the channel reach its full potential. 

When you’ve created a Cannes Lions winning video ad, you don’t want that ad experience ruined for consumers by poor ad tech infrastructure. Consumers expect a smooth transition from content to ads and back to content again – just like commercial breaks on linear TV. They don’t want to see back-to-back ads – where the same ad plays twice in a row, or wait while the ad buffers or have an ad play in poor quality and at a different volume. 

In this session we’ll explore how the right ad tech infrastructure can not only bring the ad experience to parity with linear TV, but actually improve it for consumers.

Presented by

Brent Smart – Chief Marketing Officer, IAG
Nicole Scaglione – VP of OTT/CTV Business, PubMatic

Jordan King – Director of Programmatic & Digital Sales, Nine

Moderated by

Gai Le Roy – CEO, IAB Australia

9.30 - 10.00am

Session 8

CMO Panel: creativity vs. effectiveness — can they co-exist?

Brands are constantly under pressure to meet sales targets using easy-to-measure tactics. But is this focus on numbers and ROI impacting the level of creativity in the marketing world?

Chris Brown – Chief Marketing Officer, McDonald’s Australia

Priscilla Hajiantoni – Founder & CEO, Bangn Body
Mim Haysom – Chief Marketing Officer, Suncorp

Julie Laycock – Chief Marketing Officer, 7-Eleven

Moderated by

Melinda Petrunoff – Country Manager Australia and New Zealand, Pinterest

10.00 - 10.30am

Session 9

You can’t ask that! Q&A

Industry powerhouses share funny stories and lessons from their careers

Julia Zaetta — Market Magazine Editor, Harris Farm Markets
Adam Ferrier – Founder/ Chief Thinker, Thinkerbell

Eric Thomson – Global Marketing Director & CMO, Pernod Ricard Winemakers

Moderated by

John Bastick – Editor, B&T

10.30 - 11.00am

Session 10

Has TikTok Won The Creator Wars?

Why are the social platforms in a frantic bidding war to train and retain creators? TikTok committed $1 billion into creator initiatives, Instagram and Facebook matched that, YouTube has a $100m fund while Snap has been paying top creators $1M a day.

Platforms clearly understand what the fastest-growing DTC brands have known for years; creators are key to social success and your bottom line. Billion-dollar empires have been built by millennial founders who’ve cleverly empowered their own customers to become their marketing arm, creative department and sales force through s-comm.

But why are the majority of marketers still struggling to succeed in social? Perhaps the answer lies in TikTok’s positioner; ‘Don’t Make Ads. Make TikToks’.

Jules Lund – Founder, Tribe

11.00 - 11.30am

Session 11

Creativity in Ecommerce

As we know, the pandemic has accelerated growth in the Ecommerce space to rapid speeds. But how is this pace of change impacting creativity in Ecommerce and how can brands ensure they are standing out in an increasingly crowded space?

Tom Tilney – Agency Lead, Pinterest
Mariah Monaghan – Head of Marketing, Nespresso


Liam Loan-Lack, Head of marketing, My Muscle Chef

 

Moderated by

Brian Vella, Managing Partner, AKQA

11.30 - 4.30pm
11.30 - 1.30pm

Light lunch served – City Terrace

1.30 - 2.00pm

In-Conversation with John Safran – Plenary C/ Cairns

John Safran –  Writer and Filmmaker
Dave Hovenden – Editor-in-Chief, B&T

2.00 - 2.30pm

Keynote Speaker – Ben Welsh – Plenary C/ Cairns

Net Zero to Net Hero
The role of advertising in fighting climate change

 

Ben Welsh – Creative Consultant & Author

2.30 - 3.00pm

The “Flex”ible Entrepreneur – Plenary C/ Cairns

Lillian Ahenkan on Ideas that influence 

Lillian Ahenkan – Founder & CEO, Flex Factory

Moderated by

Mary Madigan – Journalist, B&T

3.00 - 3.25pm

Keynote Speaker –  Olivia Ansell – Plenary C/ Cairns

Olivia Ansell – Artistic Director, Sydney Festival

3.25 - 3.55pm

Embracing the Female Gaze – Plenary C/ Cairns

It was a man’s world – until women came to reclaim it. In this panel, leading female marketers will share the work that motivates them, flipping and disrupting the male lens we so often see creative work analysed through. 

Anais ReadCopywriter, Ogilvy Australia / 30U30 Grand Prix Winner
Lucille McCart — Communications Director APAC, Bumble
Tara Mckenty –  Creative Head, Google APAC

Moderated by

Bec Brideson – Founder, Venus Comms

4.00 - 4.30pm

In-Conversation with Sir Martin Sorrell – Plenary C/ Cairns

Sir Martin Sorrell — Founder & Executive Chairman, S4 Capital

Live from the UK

4.30pm

Wrap for the Day

4.30 - 6.30pm

Happy Hour – Hemingways Brewery

Presented by

Wednesday 18 May

Day 3 .

9am - 4.30pm

Offsite Group Activity

Reef excursion

Presented by

9am - 4.00pm

Kuranda Day Trip

Be a part of the movement

Ticket Options .

Purchase your tickets today - limited capacity.

Early Bird

$ 499
  • Includes access to all sessions
  • Meals and drinks included
  • Network with attendees and speakers
  • Available until 10th April 2020

Full price

$ 599
  • Includes access to all sessions
  • Meals and drinks included
  • Network with attendees and speakers
  • Available from 11th April 2020

Sole trader?

$ Offer
  • Please contact us as we will offer you a discounted ticket price.

Bring the team

$ 50 off
  • Buy 5 or more tickets and receive $50 off each ticket
  • Reward future leaders within your business
  • Discount is automatically applied

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