Adam is one of Australia’s leading creative strategists, and a consumer psychologist. Adam began work life as a criminal psychologist, before becoming a cool hunter (and completing his masters in psychology in ‘Identifying the Underlying Constructs of Cool People’) and then co-founding Naked Communications APAC. Naked was a wild trip and became one of Australia’s most audacious and successful agencies, embracing a strategically focused behavioural change model. Following that, Adam co-founded Thinkerbell – where they practices ‘measured magic’ – bringing together marketing science and hardcore creativity. After just 3 years Thinkerbell was officially recognised as Mumbrella’s 2021 Creative, Full Service, and PR Agency of the Year – the first time one agency has won all three awards, and is the 2021 B&T PR Agency of The Year.
In other news Adam is also the author of two books “The Advertising Effect” (Oxford), and ‘Stop Listening to the Customer’ (Wiley). Aadm co-hosts the potentially multi-awarding winning podcast ‘Black T-Shirts’, and is a regular media commentator on Sunrise and The Project (and served his time on the panel of Gruen for 6 years). Adam is married to Anna and has two sons Asterix and Arturo (like the Kardashians but with an ‘A’).