Liam Loan-Lack

Liam started his career in Intellectual Property Law before transitioning into Marketing & Advertising. Liam has since worked in the US, UK and ANZ on some of the world’s largest B2C and B2B brands, such as: Amazon, Burger King, American Express, Intuit, Flight Centre, Coles, RACQ, Accenture, Officeworks and Specsavers.

Educated at the London School of Economics and the Institute of Practitioners in Advertising in London, Liam is an expert in the practical application of marketing effectiveness principles, and most recently, while at Interpublic group of agencies, he led a cross-functional team to win x4 Effies in 2020/21.

As a Marketing Academy Scholar, Liam is energised by the aim of giving back to the professional community by ‘leveling-up’ the quality of integrated media-creative thinking and moreover, via the creation of best-practice models for marketers and agencies alike to better represent the value of marketing in corporate Australia.