Paul Bailey

Paul Bailey

Paul is a customer and data driven marketer with a track record of strategic thinking, innovation and creating creative customer experiences that achieve growth and retention targets.

Paul leads the customer 1st Digital Strategy and Global Transformational program across 17 global markets, including ‘behind the firewall’ in China.

He operates on the belief that digital transformation is driven by people and culture first – then enabled by technology and connectivity, receiving recognition from awards shows including, Webbys and B&T Awards locally.