Philippa Noilea-Tani

Philippa Noilea-Tani

Philippa has proudly built her career at Wavemaker, first joining the agency 16 years ago as Media Assistant, progressing to her current role as Chief Investment Officer, tasked with leading investment strategy for Wavemaker clients nationally. Working with some of Australia’s most iconic brands, including L’Oreal, Mondelez, Jetstar, Australia Post, ViacomCBS, Mitsubishi, Vodafone, Hungry Jacks, NSW and SA Governments she helps marketers effectively navigate rapid changes in the media landscape, with a focus on automation and addressability.

Against a backdrop of a rapidly evolving media landscape, Philippa strives to lead the industry in her ability to accelerate brand growth, seeking out reformist ways to keep clients informed on market developments and embracing shifts in audience with innovative solutions that future proof client investment strategies.